The Hollywood effect as Wrexham merchandise sales soar

Actors Rob McElhenney (Always sunny in Philadelphiaa) and Ryan Reynolds (dead Pool) knew they were in over their heads when they bought the Welsh football club Wrexham in 2021especially since they hadn’t even met in person before becoming co-owners of the fifth floor Red dragons. Their approach to the Wrexham trust and subsequent purchase is documented in a Disney+ documentary ‘Welcome to Wrexham’ starring the fifth-tier Welsh club which is gaining global popularity thanks to Hollywood owners.

The ripple effect of the weekly documentary has seen a 600% increase in official club merchandise as orders pour in from all over the world, with the classic red shirt being the most popular purchase with the shirt sold out in all sizes.

“Optimistic Projections”

“There was no doubt that interest in the club’s products would increase because of the documentary, but even the most optimistic projections did not reach the above levels,” read a statement from the club. .

The “rebound” of McElhenney and Reynolds can also be assessed on the club’s social media platforms, with the National League outfit expected to surpass one million followers across all accounts before the series ends.

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A new interest in the club’s history has seen 147,000 subscribers added since the start of the show, representing a 20% increase.