Target announces big permanent change to Thanksgiving store hours

Target, one of the nation’s most popular big box retailers, will no longer be opening any of its stores on Thanksgiving Day.

CEO Brian Cornell broke the news in a note to employees, The Associated Press reported on Monday.

“What started as a temporary pandemic-driven measure is now our new standard – one that recognizes our ability to meet our customers’ vacation wishes both during and well beyond store hours.” Cornell said in the note.

Target, like many other large retailers, would open around 5 p.m. on Thanksgiving Day – in preparation for Black Friday shopping – despite a little back to force employees to work on the public holiday.

However, this trend has changed since the start of the COVID-19 pandemic. Consumer behavior has shifted to shopping online for Black Friday deals, and a large number of stores and malls now remain closed on Thanksgiving Day.

Targeted distribution and call centers will have staff for Thanksgiving, but the stores will remain closed.

There is currently 48 targets in New Jersey and over 1,920 stores at national scale.

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