Russell Wilson and Ciara to open pop-up sustainable fashion boutique in February

Hello, 12s. Here’s a look at what’s going on today – Wednesday, January 12 – with your Seattle Seahawks.

Russell Wilson and Ciara’s House Of LR&C pop-up store to open in February

After launching The House of LR&C online in 2020 alongside former Lululemon CEO Christine Day, Russell Wilson and Ciara plan to open the fashion startup’s first physical store next month in Seattle, CNBC’s Lauren Thomas reported this week.

The store will be located near the company’s Seattle headquarters and will feature Wilson’s Good Man and Ciara’s LITA branded clothing, as well as Human Nation, a gender-neutral clothing line under the House of LR&C brand. The company also plans to open several other permanent stores across the country and will seek larger space in the University Village of Seattle. House of LR&C products are already available online on the company’s website and from wholesalers like Nordstrom and Kohl’s.

According to its website, The House of LR&C was “built to democratize retail and redefine how the fashion industry works, to make it inclusive, community-driven and, most importantly, to create positive change at scale.” The company focuses on sustainability and strives to use materials that pose less danger to the environment. “If we don’t really make fashion sustainable and transparent, we’re never going to change the industry,” Day said. “This is what we think of as white space and that no one is doing right.”

Three percent of company profits go to Wilson’s Why Not You Foundation, a non-profit organization dedicated to empowering young people through education, health and the fight against poverty.

Richard Collings of Axios also reported this week that the company had received funding from Harlem Capital, a company that invests specifically in startups run by women and minorities. “The House of LR&C has grown its revenue by about 70% over the past year, from seven digits to eight digits, according to Day,” Collings writes. “The startup has both strong digital sales and a strong wholesale business. Wholesale partners such as Nordstrom are profitable channels for The House of LR&C and provide valuable marketing or branded exposure to a new set. customers, Day said. “