PepsiCo Beverages North America Introduces Exciting New Partnership with Seattle Kraken and Climate Pledge Arena

Bringing New Sustainability Mission to the Seattle Community, PBNA Launches Epic Monorail Takeover – The Pepsi Zero Sugar Express

SEATTLE, October 8, 2021 / PRNewswire / – PepsiCo Beverages North America (PBNA) and the Seattle Kraken have announced a new partnership that will provide thirst-quenching PepsiCo products to avid Kraken fans in Seattle while committing to the sustainability goals of Climate Pledge Arena. As a signatory, PepsiCo will join the commitment to regularly report greenhouse gas emissions, implement decarbonization strategies and neutralize any remaining emissions to achieve zero annual carbon emissions. by 2040.

To celebrate the new partnership between PepsiCo Beverages North America (PBNA) and Seattle Kraken, as well as their commitment to sustainability, a monorail train on the Seattle Center Monorail will be packaged as the Pepsi Zero Sugar Express with epic moments and without excuse for the fans.

As part of the deal, PBNA will be the exclusive supplier of soft drinks, water, sports performance (Gatorade), energy, tea, juice and blenders to the Seattle Kraken and Climate Pledge Arena. To celebrate the new partnership, community commitment, and sustainability goals of Climate Pledge Arena and the Kraken, a monorail train on the Seattle Center Monorail will be packaged as the Pepsi Zero Sugar Express, with epic moments and without. apologies for the fans throughout the season.

Seattle is one of America’s most iconic communities – a vibrant urban city that has kept community and sustainability at the forefront of their lives for decades, ”said Claudia calderon, Vice President of Marketing for the West Division of PepsiCo Beverages in North America. As the newest member of the Climate Pledge Arena team and the Kraken loyalists, PBNA is committed to providing fans with the shameless experiences they need to cheer the Kraken from first puck to final horn, while remaining true to the values ​​of the team and the community.The Pepsi Zero Sugar Express will put this energy and responsibility at the forefront of our collective efforts, and we look forward to seeing the franchise get off to an exciting start in a few weeks. “

As the Pepsi Zero Sugar Express monorail car comes online this weekend, October 9e, the party really kicks off during the opening week of the Climate Pledge Arena, with Coldplay’s big opening concert kicking off on 22 october, followed by the Kraken’s first home game on 23 october.

A master of ceremonies will lead the 90-second ride to the arena to excite fans for the festivities. Runners will receive a token to donate to a local charity – the Coalition to Clean Up the Duwamish River (DRCC) and Bike work – to thank you for choosing sustainable transportation, once you arrive at the Seattle Center Armory. PBNA commits to donate $ 30,000 between organizations to continue their missions of positive impact on the local community.

Once fans arrive at the armory and make their way to the arena, Pepsi Zero Sugar Express racers will receive a limited edition Pepsi Zero Sugar Kraken mask and a chance to win exciting prizes including gift cards for the Kraken Team Shop, free ORCA cards, public transport and premium tickets for future Kraken games.

“We are delighted to partner with PBNA, a brand offering world-class products and a dedication to the community,” said Tod Leiweke, CEO of the Seattle Kraken. “The foundation of our partnership centers on commitment to our fans and our community. Through shared sustainable efforts, we are excited to enhance the experiences at Climate Pledge Arena and look forward to creating new and unique moments that celebrate our fans all over the world. Seattle. “

PBNA plans to introduce sustainable packaging into the arena, in line with Climate Pledge Arena’s commitment to be 100% free from single-use plastic by 2024.

The new partnership is the latest in a series of sustainability-focused announcements from parent company PepsiCo, such as new goals to improve packaging sustainability and all from the Pepsi brand?? produced in the United States to be converted into 100% rPET bottles by 2030, Pepsi Zero Sugar starting to be sold in 100% rPET bottles by 2022. PepsiCo estimates that switching to a 100% rPET bottle will reduce greenhouse gas (GHG) emissions by approximately 30% per bottle, with 22 global markets now offering PepsiCo produced in 100% rPET packaging and 11 European markets moving key Pepsi brand products to 100% rPET bottles by 2022.

These milestones are part of pep + (PepsiCo Positive), an end-to-end strategic transformation with sustainability at the center of how the company will create growth and value by operating within the confines of the planet and inspiring positive change for the planet and people. pep + includes new goals for 50% reduction in virgin plastic per serving across PepsiCo’s global food and beverage portfolio by 2030², using 50% recycled content in its plastic packaging, among other levers. pep + will guide one of the world’s most respected agribusiness companies and a leading player in transforming the global food system by charting a new course for its business operations – from sourcing ingredients to manufacturing and selling its products in a more sustainable way; to inspire consumers through its iconic brands to make better choices for themselves and for the planet; support communities and improve livelihoods throughout its supply chain.

About PepsiCo
PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion of net sales in 2020, thanks to a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $ 1 billion each in estimated annual retail sales. Leading PepsiCo is our vision to be the world leader in convenient foods and beverages by winning with determination. “Winning with Purpose” reflects our ambition to win sustainably in the market and to integrate the goal into all aspects of our business strategy and our brands. For more information visit www.pepsico.com.

About Climate Pledge Arena
Climate Pledge Arena, located at the Seattle Center, is the complete redevelopment of a historic landmark, originally built for the Seattle World’s Fair in 1962. It will be an industry first, notably being the first certified arena. net zero in the world. Home to the NHL’s Seattle Kraken, the WNBA’s Seattle Storm and the world’s greatest performers of music and live events, the Climate Pledge Arena will open at October 2021. Climate Pledge Arena will serve as a lasting and regular reminder of the urgent need for climate action. The Climate Pledge, which was founded by Amazon and Global Optimism in 2019, is a commitment by companies around the world to be net zero carbon by 2040. Visit Climatepledgearena.com

About the Seattle Kraken
The Seattle Kraken is the newest franchise in the National Hockey League, which will play its inaugural season in 2021-22 at Climate engagement arena at the Seattle Center, developed by Oak View Group. Visit www.nhl.com/kraken for the latest news and information, including press releases, multimedia content and the latest hires.

?? Includes Pepsi, Pepsi Zero Sugar, Pepsi Diet, Pepsi Max, Pepsi MAX Lime, Pepsi MAX Caffeine Free, Pepsi Light, Pepsi Light Caffeine Free.

² Compared to the 2020 benchmark.

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