Parachute taps upholstery vet to lead merchandising

Meredith Lamont

Los Angeles – As digital native lifestyle brand Parachute continues to expand into bricks and mortar, the retailer plans to expand into more home categories.

To facilitate this goal, the company today announced the hiring of Meredith Lamont as its first Director of Merchandising. More recently, she has worked as a trend analyst and strategic advisor for several retail brands, helping them identify opportunities in areas to further branch out into new product areas. A 20-year retail veteran with 13 years specializing in home furnishings, Lamont has held executive positions at Pottery Barn, Gap Inc. and Levi Strauss & Co.

At Parachute, she will be responsible for driving growth strategies, including product development and category additions.

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“Meredith has an excellent track record of successfully identifying white spaces across different industries and tracking changing consumer trends, which will be instrumental as we look at opportunities to expand our assortment. of products,” said Ariel Kaye, Founder and CEO.

Parachute was launched in 2014 as a DTC brand offering a curated bedding assortment. The brand has since developed its own mattress and expanded into bathroom, apparel, decor and furniture. The company operates 12 retail stores in the United States and recently launched in Canada.

Last month, he hired Amazon veteran Drew Sheriff in the newly created role of Chief Commercial Officer to lead strategic efforts around the bricks-and-mortar expansion, among other responsibilities.

“As Director of Merchandising, Lamont will complement Parachute’s leadership team, bringing to this role an in-depth knowledge of merchandise vision and customer engagement – all critical to delivering the company’s sustained growth plans. brand,” the company announced.