Opening of a new “Let’s Go Brandon” store in New Jersey

Come on, capitalism.

This week, a new store called “Let’s Go Brandon” opened in Toms River, NJ, and it features Trump-centric and pro-law gear.

After the Ocean County shop was written on a local blog, co-owner Vinny Scuzzese said he’s seen a fair amount of negative feedback. But it also attracted a flood of new customers.

“I had my best two days,” he told the Post.

But the store, which sits on a busy thoroughfare in the city, draws attention thanks to the owners’ bus parked outside, which Scuzzese and his business partner Greg Dooner had wrapped in a Trump motif. On the back is an illustration of the 45th President in a badass pose wearing an American flag bomber jacket and clutching the Constitution.

“It’s a beautiful picture. We park the bus in front of the store and people stop, start taking pictures and enter the store. The other stores in the square also did more business. It was a nice reaction,” said Scuzzese, 57.

The store bus is a popular draw
Courtesy of Greg Dooner
Let's Go Brandon sells gear and novelties to Trump and professional law enforcement
Let’s Go Brandon sells gear and novelties for Trump and law enforcement
Greg Doner

Dooner added that they have brought it to gatherings and will make it available to rent for parties and special events.

It’s not a totally new concept for Scuzzese, which also has amusement stalls on the Seaside Heights boardwalk.

Prior to the 2020 election, he opened a pop-up shop in downtown Toms River selling Trump gear and he had set up roadside concession stands selling MAGA-centric flags and novelties.

“We saw how well it sold. I’m with people every day and I know how they feel and what they’re looking for,” said Scuzzese, who admires the former president for his pro-business policies and outspokenness.

“I’m a small landlord and Trump cut our taxes 15%. He said it like that and I like his attitude. I wish he were back as president so maybe we don’t would not be in this predicament now,” he said, referring to high gas prices and the war in Ukraine.

When the “Let’s go Brandon” chant, which is a swipe at President Biden and the media, went viral after a NASCAR race in October, the idea of ​​a physical store crystallized for Scuzzese.

The bus will be available for hire for special events and parties
The bus will be available for hire for special events and parties.
Greg Doner

“I have invested a lot of money in this store and I am trying my luck. When I told my family and friends I was going to open it, they said, ‘Are you crazy?’ because I signed a five-year lease,” he said, adding, “I’ve been in business for a long time. I go with my instinct.