Mossy Oak licenses Major League fishing merchandise and apparel

Mossy Oak announced an agreement with Major League Fishing (MLF) in which Mossy Oak would manage all future merchandise licensing efforts.

In conjunction with MLF, Mossy Oak will work with various partners within the retail space to produce MLF-branded apparel and related products.

Mossy Oak has been an MLF partner since 2018 and is the league’s exclusive fishing model.

“At Mossy Oak, we value and honor our industry-leading partnerships. Our best of the best positioning with national brand licensees and retailers and our professional top tournament team led by Kevin VanDam cements our commitment to the world of fishing. As we seek to further that commitment, our new partnership with Major League Fishing takes it to a new level,” said Chris Paradise, senior vice president of Mossy Oak.

“This partnership with Mossy Oak aligns with our goal of growing the sport of bass fishing,” said Michael Mulone, MLF Vice President, Strategic Business Planning. “Mossy Oak is a renowned lifestyle brand that understands the unique needs of anglers and outdoorsmen and women. The Mossy Oak team has the experience and resources to source and distribute world-class gear and apparel.Through our partnership with Mossy Oak and new licensees, we look forward to introducing our brand and the sport of bass fishing to an even wider audience.