With big red balloons and sunflowers galore, Kelly Finerock was finally able to open the doors of her new Montecito Mercantile.
After months of renovating the old closed Read ‘n Post space at the Montecito Country Mart, Finerock launched the 4th of July weekend in style.
The Classic General Store for Modern Living has a range of housewares, gifts, men’s and women’s clothing, apothecary items, cards, books, magazines, and art. In addition to local artisans, the store offers an exclusive skincare line, January Labs.
On Saturday, the store at 1026-B Coast Village Road was filled with curious shoppers – locals, including yours, as well as visitors spending the long vacation weekend in Montecito.
While there were no fireworks displays, Finerock provided a vibe that evoked summer in Maine, Nantucket, or the Hamptons.
A familiar face to those who frequented Hudson Grace and James Perse at Rosewood Miramar Beach, Finerock has a keen eye for retail. The choices she made to fill her shop, she says, “are particularly well-made everyday items.”
“I wanted the store to look like you’re walking into someone’s house, not a retail store,” she told Noozhawk.
Some of her favorites are Dewey Nicks’ surf photographs from a famous 1990 shoot at Miramar Beach, sweaters from La Ligne, Maxwell & Geraldine striped summer dresses, and Peter Beaton sun hats on display. only found in Nantucket and Montecito Mercantile.
The interior is adorned with retro light fixtures and cabinets, and merchandise will change frequently. Most products are made in the USA
Montecito Mercantile is actually a sister store to Salt House Mercantile, which Carrie Schei opened on Seattle’s Bainbridge Island in 2014.
Meanwhile, Read ‘n Post’s popular little post office has also been renovated. Still located at the back of the store, depending on which side of the building you enter, its walls have been painted pink and adorned with vintage tennis rackets.
Montecito Mercantile now operates the full-service post office, which offers stamps, registered and express mail, or simply a place to drop off your letters and packages. The counter is open from 10 a.m. to 6 p.m. Monday to Friday and from 10 a.m. to 3 p.m. on Saturday.
– Judy Foreman is a Noozhawk columnist, longtime local writer and lifestyle observer. She can be contacted at [email protected]. Click here for previous columns. The opinions expressed are his own.