Nicole “Snooki” Polizzi-LaValle, the star of MTV’s “Jersey Shore” reality TV franchise, has returned to Seaside Heights.
Polizzi LaValle posted an Instagram reel before the opening showing part of the store and its products.
The iconic Seaside Heights boulevard was frequented by the “Jersey Shore” cast during the show’s early seasons.
The strip that once housed ‘Jersey Shore’ staple The Bamboo Bar, where actors once partied, is now home to The Snooki Shop.
The store is a fashion boutique that offers a selection of women’s clothing including outerwear, dresses, swimwear, sportswear, accessories, makeup and footwear.
“WELCOME TO MY HOME, THE SNOOKI BOUTIQUE! Shop with me where you can shop my wardrobe of all my favorite fashion styles and looks! Everything is hand picked and styled by me,” a statement on the company’s website read.
Polizzi-LaValle also starred in MTV’s “Snooki & Jwoww” from 2012 to 2015.
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