In-game merchandising company Rucept raises undisclosed seed funding

Rucept, an integrated merchandising platform for video games, has raised an undisclosed amount of seed funding led by Arka Venture Labs with participation from Silicon Valley investors. The company will use the fund to grow its team, operations and infrastructure.

Rucept enables game creators to display custom products and blockchain-based digital products in apps or websites. It increases engagement, retention, and profitability for studios and creators. The company said it works with US studios Electronic Arts and Disney and has a growing list of customers around the world.

Movie merchandising is a $60 billion market and most of it is in a small percentage of cinema. Gaming, on the other hand, is a larger industry, and most titles have game assets that studios want to license to craft collectibles and other merchandise. With the metaverse making virtual worlds mainstream, this is expected to be a $150 billion market. The licensed merchandise market is already $360 billion.

“The internet has made it easy for creators to publish and distribute content, but that kind of democratization has still not fully materialized for physical products,” said Mudit Khurana, chief executive of Rucept, which he founded in 2019. Khurana has expertise in the fashion and lifestyle e-commerce space. He built verticals while previously working at Paytm and Snapdeal.

“Gaming is quickly becoming the most engaged form of entertainment and merchandising is at the heart of that experience. Game studios are struggling to deliver personalized merchandising experience at scale,” said Aditya Nishtala, who works with Arka. VentureLabs.

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