Fully integrated “Falcon’s Beyond Global” launched


The new venture offers proprietary “Kathmandu” IPs and partners in global markets through theme parks, resorts, feature films, episodic series, consumer products and beyond.

———
Joint Venture with Meliá Hotels International Provides Access to Premier Real Estate and Global Operational Presence in major tourist destinations in 40 countries.

ORLANDO Florida, July 07, 2021 (GLOBE NEWSWIRE) – With proven theme park success in Europe, an award-winning creative team, patented technologies and access to global real estate in top tourist destinations, Falcon’s Beyond Globalâ„¢, LLC was launched as a fully integrated business to power experiential and story-driven entertainment around the world.

So far, it has proven to be nearly impossible for most IP franchises to quickly scale to multimedia, consumer products and, most difficult, location-based thematic entertainment at the same time.

The new venture, supercharged by a joint venture with Meliá Hotels International, will be the only vertically integrated entertainment powerhouse capable of simultaneously activating intellectual property across the entire transmedia spectrum – with the potential to transform the hospitality and hospitality category. $ 440 billion entertainment.

Meliá, the world’s leading leisure hotel group with more than 390 properties in 40 countries, many in premier beach destinations, is jointly developing theme park + resort combos with Falcon’s Beyond in flagship properties on multiple continents .

Falcon’s Beyond was made official in May when Falcon’s Creative Group, the leading attraction design and planning company, partnered with themed entertainment company Katmandu Group.

This powerful combination instantly created the only fully integrated source for concurrent IP entertainment activations, from streaming media development to acquiring theme park sites; main planning of brick and mortar projects; immersive design of rides and attractions to the creation of merchandise; throughout a world class park and resort.

Extension and evolution of the intellectual property of Kathmandu

A first major objective of Falcon’s Beyond will be to apply its IP Expanderâ„¢ rapidly evolving model from its original and wholly owned IP “Katmandu” – already popular with millions of Europeans who have visited Sol Katmandu Park & ​​Resort in Mallorca, Spain, and a growing list of camps for children of Kathmandu brand at Meliá Hotels.

Audiences resonate with the timeless and interwoven tales of the Kathmandu universe, where mythical characters come to life in wild adventures, inspiring wonder with imaginative and immersive realms, elusive yetis and a multicultural cast of adventurers.

With new characters, a series of streaming videos, and merchandise, the proven IP Katmandu will undergo physical expansion. Using unique technological capabilities, Falcon’s Beyond will make Kathmandu the first world-class theme park to have each ride and attraction personalized for a story centralized “like chapters of one legend” and digitally linked to the individual experiences of guests.

Development continues at other parks in Kathmandu on the grounds of the Meliá resorts in Punta Cana, Dominican Republic, Tenerife, Spain and other key tourist destinations.

Allow the impossible

“Falcon’s Beyond Global represents the ultimate combination of unlimited storytelling potential, agile and flexible real estate scalability, and imaginative expansion into a multitude of categories,” said Cecil D. Magpuri, CEO of Falcon’s Beyond Global and founder of Falcon’s first creative group. “We’re building inclusive, story-driven experiences that we can bring to market at unprecedented speed, eliminating all of the huge challenges that franchises and IP developers face when attempting this feat on their own. “

“We truly enable the impossible,” said Scott Demerau, executive chairman of Falcon’s Beyond Global and co-founder of Katmandu Group. “Through our partnership with Meliá, we’ve created a new playbook for building profitable ‘Big Experience, Small Footprint’ theme parks, from seaside communities to mixed-use entertainment spaces. Falcon’s Beyond Global brings a full complement of technology, design and media expertise to the equation. Together, we are delivering something that has simply never been available to businesses before. This is a huge advantage for developers, emerging IPs, and even entertainment giants.

Creation Parks “great experience, small footprint”

Meliá Hotels and Katmandu Group originally came together in a joint venture in 2012 to launch the Sol Katmandu Park & ​​Resort in Mallorca and complete the beach vacation experience by providing ‘entertainment with rooms’ . Their proof of concept rose to the top of the Meliá Sol portfolio and was named in the European Hospitality Awards as the No.1 hotel in Europe for service innovation, out of more than 100,000 hotels. Trivago Global has named the # 1 park + hotel complex in Spain for traveling with children. TripAdvisor has named Katmandu Park one of Spain’s top 3 parks three years in a row, and as a Travelers’ Choice Best of the Best 2020.

Falcon’s Beyond will elevate this unique and proven model of Big-Experience, Small-Footprint theme parks for Kathmandu and other IPs around the world, leveraging the joint venture with Meliá, whose global operational presence enables the growth of any tourist destination across the Americas. , Europe, Asia and beyond. The rights of other important IPs have already been secured and Falcon’s Beyond is in talks with others to deploy full transmedia expressions at unprecedented speeds. The company has worked on planning and design projects totaling over $ 100 billion and has won numerous design awards for its world-class attractions and experiences.

Revolutionary alternative to mega-parks

Traditional “mega theme parks” require at least 6-8 years of planning, billions of investments, difficult real estate acquisitions, new transport infrastructure, town planning and 5-7 years of construction.

Falcon’s Beyond offers a revolutionary alternative.

Falcon’s exclusive rides and attractions are world-class, cutting-edge, history-driven, and the first of their kind. Its patented technologies are uniquely capable of creating mega-park experiences in “Big Experience, Small Footprint” parks – which take advantage of underutilized land on existing resorts in dense tourist hotspots. Falcon’s Beyond fleets can be deployed in as little as 24-36 months at a tiny fraction of the cost of a mega-fleet, with Falcon providing expert and continuous operations.

A real disruptor

“Meliá is committed to providing extraordinary experiences to our guests around the world,” said André Gerondeau, COO of Meliá Hotels International. The initiative puts us five years ahead of the rest of the hospitality industry when it comes to “in-room entertainment”. Everyone at Meliá is excited to work with the creative minds and experienced development experts of Falcon’s Beyond.

“Beyond Falcon and its unprecedented, imaginative and already deployed IP activation model completely changes the established paradigm of the entertainment industry,” said industry leader Ken Faier, founder of Epic Story Media , a full-service, creator-focused children’s entertainment company. “We’ve seen firsthand what Falcon’s creates and are really excited to explore an epic collaboration. There is a strong demand for families looking for exciting experiences around large intellectual property.

With its expertise in intellectual property expansion, licensing and immersive experiences, Falcon’s Beyond Global has unparalleled power to turn imaginary worlds into reality – inspiring the awe of audiences and guests, with memories for a lifetime.

About Falcon’s Beyond Global LLC
Based in Orlando, Florida, Falcon’s Beyond Global, LLC is a leading fully integrated experiential entertainment development company specializing in intellectual property expansion. The company brings its own proprietary and partner IPs to global markets via theme parks, resorts, attractions, patented technologies, feature films, episodic series, consumer products, licensing and beyond . The company has won numerous design awards and provided design services in 39 countries around the world. It is made up of four main divisions: Falcon’s Treehouse (main planning and design), Falcon’s Digital Media, Falcon’s Licensing and Falcon’s Parks & Resorts. Storytelling is the driving force behind all of Falcon’s Beyond projects, which turn imaginary worlds into reality. For more information visit www.falconsbeyondglobal.com

About Meliá Hotels International
Founded in 1956 in Palma de Mallorca, Spain, Meliá Hotels International (MHI) has more than 390 hotels open, or in the process of opening, in more than 40 countries. They operate under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, Sol by Meliá and TRYP by Wyndham. The company is a global leader in resort hospitality, and its resort experience has enabled it to become a leader in the growing leisure-inspired city hotel market. The Sustainability Yearbook 2020, published by S&P Global, named Meliá one of the most sustainable hotel companies in the world (silver medal), and it was included among the European climate leaders 2021 by the Financial Times & Statista. Meliá Hotels International is also a member of IBEX 35 and is the Spanish hotel company with the best corporate reputation, according to the Merco ranking. For more information visit www.meliahotelsinternational.com

CONTACT:

Joel moore
Praytell Strategy
[email protected]

Maria umbert
Meliá International Hotels
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/77a4b0cf-859f-4c92-b5c4-8e95f66ea4f6