Domino’s Pizza may have started a business bringing food to customers’ front doors, but it’s now asking customers to come into the store to pick up orders – and the company will pay customers to do so.
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By May 22, Dominoes will be “tip“$3 every time a customer orders online and then drives to get their food. But the tip will not be hard cash. Instead, it will be a coupon code for credit towards a future online takeout order, CNN reported.
There is a catch. Code can only be used on orders over $5 before tax and tip.
In the announcement, Art D’Elia, Domino’s Executive Chairman and Chief Marketing Officer, said, “It takes talent to deliver a pizza from a Domino’s store to your doorstep. As a reward, Domino’s is offering a $3 tip to online customers who take the time and energy out of their day to act as their own delivery drivers. After all, we think they deserve it.
The deal comes at a time when delivery drivers will be in demand, as the company typically delivers around 2 million pizzas on Super Bowl Sunday. CNN reported that companies are experiencing worker shortages as well as inflation, which could hurt Domino’s bottom line.
The company’s results will be published on March 1 CNN reported.
For more information on the new tip-to-go program, visit Dominos website.
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