Digital Air Strike Expands CX Inventory Merchandising Technology Solutions with Google Vehicle Ads

PHOENIX–(BUSINESS WIRE)–Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, today unveiled expanded inventory merchandising capabilities that enable dealers to attract, engage and retain more in-market shoppers, compete with national e-tailers, and improve lead conversion rates. The company now includes advanced Google vehicle advertising features in the DAS CX Tech suite of solutions. The solution leverages Digital Air Strike’s advanced and targeted VDP (Vehicle Details Page) technology through social media, streaming ads and other high-impact consumer platforms.

Leveraging the power of Google combined with Digital Air Strike’s technology to integrate real-time inventory, Digital Air Strike’s new Google Vehicle Ads feature enables dealerships to dominate search by elevating their VDP to real estate the most popular in an online search. With a single click, buyers are directed to the reseller’s site, creating many opportunities for sales and service growth.

The new Vehicle Ads carousel features vehicles based on high-intent searches. The user-friendly carousel provides buyers with the most relevant vehicle listings from up-to-date inventory that direct to a dealership’s VDP – not a third-party market – amplifying conversion opportunities. When paired with social media engagement, streaming messaging, and other high-impact outreach platforms, dealerships compete and win at the highest level with their most important asset: inventory. available.

“We have partnered with Digital Air Strike to enable us to overcome the current market challenges of limited inventory,” said Erika Maley, Director of Marketing for Don Hattan Dealerships. “By leveraging our available new and used inventory, along with Digital Air Strike’s inventory merchandising technology, we were able to improve our return on investment by 22%, while exceeding our profitability target.”

“VDP is the gateway to highly qualified car buyers who can be turned into loyal sales and service customers. The launch of Google Vehicle Ads is truly leveling the playing field for dealerships to increase traffic premium,” said Jason Barrie, COO of Digital Air Strike. “Over 60% of consumers begin their vehicle research process on Google1. When search targeting is combined with social media targeting strategies, it provides dealers with a “one-two punches” approach that is indispensable in today’s fiercely competitive automotive retail market. »

Online seminar

On Thursday, June 9, at 1 p.m. ET / 10 a.m. PT, Barrie will join Google’s automotive retail expert for a webinar hosted by Digital Air Strike providing insights on expanded VDP targeting capabilities. The conversation will focus on how Google’s newest ad format can help dealerships market locally, powerfully and competitively, and how appearing at the top of search leads to higher conversions at a lower cost. . To register click here.

Product information

Digital Air Strike’s extended DAS CX Tech Inventory merchandising solution includes:

  • VDP power supply unit:
    • VDP Power Social (Facebook and Instagram carousel)

    • VDP Power Search (Google Vehicle Ads carousel)

  • Ignite Inventory Maximizer:
    • Google Cars For Sale on Google Business Profile (formerly Google My Business)

    • Facebook inventory list on business page

    • Creation and publication of dynamic vehicle videos on YouTube

    • Vehicle Listings and Virtual Showroom at Digital Air Strike’s Leading Vehicle Marketplace Bestride.com

Digital Air Strike’s CX Tech solutions are rooted in industry and marketing expertise using merchandising vehicle data. The solutions also create an engaging and results-driven customer experience. Visit www.DigitalAirStrike.com or call 888-820-3577 to find out how Digital Air Strike’s CX technology can work for you.

About the Digital Airstrike

Digital Air Strike is the leading social media, intelligent lead response, consumer engagement and customer experience (CX) technology company. A pioneer in digital response, social media marketing technology and online reputation management solutions, Digital Air Strike deploys purpose-built mobile apps, software, smart messaging and consumer engagement platforms to industry to monitor, respond, improve and convert more consumers into customers for thousands of businesses in the United States, Canada and 32 other countries, including working with seven of the largest automakers. More information about the company is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.

1 9e Annual Automotive Customer Experience Trend Study by Digital Air Strike