“Come on, Brandon” merchandise sold in new stores

NORTH ATTLEBOROUGH, Mass. (KTVI) – There are now four stores in New England filled with merchandise with the popular phrase “Let’s go, Brandon”.

Keith Lambert, owner of the stores, said he was a fan of former President Donald Trump, opened three of the stores in Massachusetts and one in Rhode Island. It also launched the New England For Trump (NEFT) website, which also showcases some of its products including hats, shirts, stickers, signs, and more.

He said there had been an overwhelming demand for “Let’s Go, Brandon” merchandise, so he decided to open stores focused primarily on these items. He said he opened two stores just for “Let’s Go, Brandon” items and renamed one of the stores to NEFT. He even has a “Freedom Trailer” that can move with cargo.

“Come on, Brandon” became the latest slogan added to comments from people on the conservative end of the political spectrum. It also often appears as a caption under photos of soaring fuel costs across the country.

The referenced “Brandon” is NASCAR driver Brandon Brown, but the phrase is not meant to be a sign of support for the racer. It’s a coded way for Republicans and opponents of President Joe Biden to express their displeasure.

The meme was born after Brown finished first in a NASCAR Xfinity Series race at Talladega Superspeedway in Alabama earlier this month. As Brown was interviewed by sports presenter Kelli Stavas, the race crowd took the opportunity to make a political statement on national television with a series of loud chants.

“F— Joe Biden! F— Joe Biden! Was the very clearly audible cheer from the stands.

Stavast, however, heard otherwise and pointed out the noise to Brown during the interview.

“As you can hear the crowd chanting – ‘Let’s go, Brandon’,” she mistakenly remarked.

The erroneous translation has since become synonymous with the real feelings of the crowd and has even been adopted by some Republican politicians.

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