Amazon Prime Day takes place on July 12 and 13 this year, returning to its traditional July schedule after two years of maneuvering around the pandemic. The juggernaut online big sale took place in october 2020 and in June of last year.
Expect other retailers to follow Amazon’s 48-hour event with their own promotions. Retailers have swelling stocks excess clothing and household items, including furniture, which have been delayed by supply chain issues related to COVID 19.
The annual sale started in 2015 and helped Amazon gain subscribers who pay $139 per year, instead of $119, for free shipping and other perks. Amazon says it has over 200 million members worldwide and says Prime Day is for them, but really anyone can participate. Amazon offers free trials for event-related Prime membership and is doing so again this year.
Prime members can subscribe to alert notifications for items they’ve recently viewed or have personal assistant Alexa remind them. This year, Alexa will even place orders for products already in a member’s cart or add them to save-for-later and wishlists.
The first deals started on June 21 for Amazon devices like the Echo Show, Kindle Paperwhite, and Fire tablets.
TV discounts are back in full force and some of the pre-Prime Day deals include $89.99 for a 24-inch Insignia, $699.99 for a 75-inch Toshiba Smart Fire TV, and $284.99 for a smart TV. 55 inch Amazon Fire.
Celebrities and games were added to attract buyers. Customers who buy from small businesses on Amazon’s marketplace can earn chances to win prizes such as a pre-game experience and tickets to the Super Bowl or tickets to a New York screening of the next “The Lord of the Rings: The Rings of Power” TV series that includes meeting the cast.
The 48-hour sale starts at midnight PT on July 12.
In terms of revenue, Prime Day has grown to match the big sale days around the holiday shopping season in November and December.